How AI Is Changing Digital Visibility For Law Firms
AI is reshaping how Australians look for legal information and choose a law firm. Traditional SEO still matters, but it no longer guarantees visibility in AI-generated answers from tools like ChatGPT, Gemini and Google’s AI Search. For law firms, this shift affects how potential clients discover, compare and trust practitioners. This article breaks down what’s changing, why it matters for legal services, and how Edge Marketing helps firms stay visible in this new search landscape.
