Law Firms

AI is reshaping how Australians look for legal information and choose a law firm. Traditional SEO still matters, but it no longer guarantees visibility in AI-generated answers from tools like ChatGPT, Gemini and Google’s AI Search. For law firms, this shift affects how potential clients discover, compare and trust practitioners. This article breaks down what’s changing, why it matters for legal services, and how Edge Marketing helps firms stay visible in this new search landscape.

Sentrian Partner

November 24, 2025

ASIC’s lawsuit against FIIG Securities over “systemic and prolonged cybersecurity failures” is a wake-up call for all professional services firms, not just large financial institutions. The regulator expects even small and medium businesses to implement basic controls. Relying on size as an excuse no longer cuts it. Neglecting cyber hygiene exposes firms to legal, financial, and reputational risks. The message is clear: cybersecurity is a core business issue that demands executive oversight and regular attention. Proactive investment in IT security safeguards both compliance and future commercial opportunities.

Robert Wilkinson

July 31, 2025

Cyber security continues to be a prime concern for law firms in 2024. How can you help to ensure that your firm is ready?

Chris Porter

April 28, 2024